Video action campaigns are a simple and cost-effective way to drive more conversions on and off YouTube, all in a single automated campaign.
Increase conversions more efficiently
Build your Video action campaigns around the people you want to reach – like using custom segments to unlock new customers already interested in what you offer, or using your data to reconnect with your existing ones.
Reach the people who matter to your business
Video action campaigns combine real-time data with Google’s unique understanding of audience intent to show your ads in places where and when potential customers are ready to convert – while watching YouTube on their connected TV, or browsing YouTube Shorts and Google video partners on the web.
Make your ads more actionable
Whether it’s to increase purchases, leads, or awareness, meeting your goals is easier with Video action campaigns that let you include visually compelling images or even a product feed right below your ads.